Registers – Records
Reexamination Certificate
2008-05-20
2008-05-20
Frech, Karl D. (Department: 2876)
Registers
Records
C235S383000, C235S385000, C235S492000
Reexamination Certificate
active
07374096
ABSTRACT:
An advertising compliance monitoring system is provided that includes a backscatter tag affixed to a sign or marketing material or shopper ID card, the tag communicating with a backscatter reader. The tag includes a memory for storing tag data and a transmitter. The tag transmits tag data to a reader automatically on a periodic basis or when interrogated. The tag data includes an identification number used to identify the tag associated with a particular sign, price, marketing material or shopper. This data is processed by a computer to determine compliance with and/or exposure to a particular advertising program.
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Hardman Gordon E.
Mead Robert W.
Overhultz Gary L.
Pyne John W.
Frech Karl D.
Goliath Solutions, LLC
Jones Day
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