Advertising and sales promotion method and apparatus

Details Advertising and sales promotion method and apparatus Advertising and sales promotion method and apparatus

1974-09-18

1976-07-06

Sacher, Paul A.

350134, G02B 2722

Patent

active

039678806

ABSTRACT:
Herein disclosed is a method and apparatus to advertise and promote the sales of certain consumer goods by accompanying the visual presentation or display of a product with the distinctive odor or smell which is characteristic of its use or preparation or consumption, said odor not necessarily being usually and normally present during such presentation or display. Such simultaneous visual and olfactory recognition serving to stimulate and enhance the sense of immediate or anticipated enjoyment and desire for goods so presented or displayed to prospective customers, thus encouraging the purchase and use or consumption or enjoyment of goods so advertised or promoted for sale.

REFERENCES:
patent: 3050870 (1962-08-01), Heilig

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