Advertisements in an end-user controlled playback environment

Details Advertisements in an end-user controlled playback environment Advertisements in an end-user controlled playback environment

2008-03-04

2008-03-04

Koenig, Andrew Y. (Department: 2623)

Interactive video distribution systems

Program, message, or commercial insertion or substitution

Specific to individual user or household

Reexamination Certificate

active

07340760

ABSTRACT:
This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delayed and only if the delay tag allows delaying display of the at least one advertisement, storing the at least one advertisement at the user unit, retrieving the at least one advertisement and displaying the at least one advertisement. A billing system for reporting a commercial broadcast to a multiplicity of users is also disclosed.

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