Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household
Reexamination Certificate
2007-09-04
2007-09-04
Beliveau, Scott E. (Department: 2623)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Specific to individual user or household
C709S217000, C725S112000
Reexamination Certificate
active
09883098
ABSTRACT:
An aggregator is provided in connection with advertisement swapping. The aggregator can be implemented in an interactive television system so as to perform real-time aggregation of trigger information for advertisement swapping through cooperation with content providers or third-party entities. The aggregated information can then be made available to set top boxes and/or ancillary devices of subscribers. Advertisement swapping may be performed via use of the trigger information to perform channel switching to a channel that broadcasts substitute advertisements or via use of the trigger information to retrieve substitute advertisements from a storage unit. The advertisement swapping may be performed by devices of opted-in subscribers, or by devices at a broadcast center. The advertisement swapping can also include replacement of original links in the advertisements with substitute links, so that the viewer can experience interactivity and/or receive substitute interactive content associated with the substitute links.
REFERENCES:
patent: 4303937 (1981-12-01), Cook
patent: 4331974 (1982-05-01), Cogswell et al.
patent: 4404589 (1983-09-01), Wright, Jr.
patent: 4630108 (1986-12-01), Gomersall
patent: 4706121 (1987-11-01), Young
patent: 4814883 (1989-03-01), Perine et al.
patent: 4829372 (1989-05-01), McCalley et al.
patent: 4888638 (1989-12-01), Bohn
patent: 4974085 (1990-11-01), Campbell et al.
patent: 5029014 (1991-07-01), Lindstrom
patent: 5055924 (1991-10-01), Skutta
patent: 5099319 (1992-03-01), Esch et al.
patent: 5155591 (1992-10-01), Wachob
patent: 5233423 (1993-08-01), Jernigan et al.
patent: 5353121 (1994-10-01), Young et al.
patent: 5446919 (1995-08-01), Wilkins
patent: 5479266 (1995-12-01), Young et al.
patent: 5479268 (1995-12-01), Young et al.
patent: 5532754 (1996-07-01), Young et al.
patent: 5585858 (1996-12-01), Harper et al.
patent: 5600366 (1997-02-01), Schulman
patent: 5661516 (1997-08-01), Carles
patent: 5715018 (1998-02-01), Fasciano et al.
patent: 5727060 (1998-03-01), Young
patent: 5745837 (1998-04-01), Fuhrmann
patent: 5774170 (1998-06-01), Hite et al.
patent: 5774664 (1998-06-01), Hidary et al.
patent: 5774666 (1998-06-01), Portuesi
patent: 5790806 (1998-08-01), Koperda
patent: 5809204 (1998-09-01), Young et al.
patent: 5833468 (1998-11-01), Guy et al.
patent: 5870150 (1999-02-01), Yuen
patent: 5886746 (1999-03-01), Yuen et al.
patent: 5892536 (1999-04-01), Logan et al.
patent: 5929850 (1999-07-01), Broadwin et al.
patent: 5940073 (1999-08-01), Klosterman et al.
patent: 5970206 (1999-10-01), Yuen et al.
patent: 5973723 (1999-10-01), DeLuca
patent: 5974222 (1999-10-01), Yuen et al.
patent: 5986692 (1999-11-01), Logan et al.
patent: 5995092 (1999-11-01), Yuen et al.
patent: 6002393 (1999-12-01), Hite et al.
patent: 6029045 (2000-02-01), Picco et al.
patent: 6061719 (2000-05-01), Bendinelli et al.
patent: 6064420 (2000-05-01), Harrison et al.
patent: 6070186 (2000-05-01), Nishio
patent: 6100941 (2000-08-01), Dimitrova et al.
patent: 6141010 (2000-10-01), Hoyle
patent: 6160570 (2000-12-01), Sitnik
patent: 6177931 (2001-01-01), Alexander et al.
patent: 6215483 (2001-04-01), Zigmond
patent: 6230203 (2001-05-01), Koperda et al.
patent: 6233389 (2001-05-01), Barton et al.
patent: 6240555 (2001-05-01), Shoff et al.
patent: 6252952 (2001-06-01), Kung et al.
patent: 6263505 (2001-07-01), Walker et al.
patent: 6487538 (2002-11-01), Gupta et al.
patent: 6546556 (2003-04-01), Kataoka et al.
patent: 6546566 (2003-04-01), Geisel
patent: 6588015 (2003-07-01), Eyer et al.
patent: 6698020 (2004-02-01), Zigmond et al.
patent: 6732183 (2004-05-01), Graham
patent: 6937841 (2005-08-01), Guy et al.
patent: 6961954 (2005-11-01), Maybury et al.
patent: 2001/0025377 (2001-09-01), Hinderks
patent: 2001/0050920 (2001-12-01), Hassell et al.
patent: 2002/0026351 (2002-02-01), Coleman
patent: 2002/0083439 (2002-06-01), Eldering
patent: 2002/0124246 (2002-09-01), Kaminsky et al.
patent: 2002/0144262 (2002-10-01), Plotnick et al.
patent: 2002/0194589 (2002-12-01), Cristofalo et al.
patent: 2003/0005463 (2003-01-01), Macrae et al.
patent: 2003/0009592 (2003-01-01), Stahura
patent: 2003/0126597 (2003-07-01), Darby et al.
patent: 2005/0015796 (2005-01-01), Bruckner et al.
patent: WO99/55066 (1999-10-01), None
Sanders, “TV Ads Will Soon Be Watching You,” Seattle Times, Jun. 12, 2001.
“CLARIA—A Leader in Online Behavioral Marketing” retrieved May 26, 2004 from http://www.claria.com (formerly http://www.gator.com).
Office Action dated Aug. 10, 2005, cited in related U.S. Appl. No. 09/878,139.
Office Action issued Mar. 20, 2006, in related U.S. Appl. No. 09/878,139, filed Jun. 8, 2001.
Office Action mailed Mar. 20, 2006, for U.S. Appl. No. 09/878,139, filed Jun. 8, 2001.
Beliveau Scott E.
Black Bruce E.
Digeo, Inc.
Sheleheda James
LandOfFree
Advertisement swapping using an aggregator for an... does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with Advertisement swapping using an aggregator for an..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Advertisement swapping using an aggregator for an... will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-3768124