Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Advertisement
Reexamination Certificate
2011-07-26
2011-07-26
Cheung, Mary (Department: 3667)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
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C705S014720
Reexamination Certificate
active
07987115
ABSTRACT:
Advertisement selection systems and methods for internet articles are provided. A personal advertisement agent generates an article characteristic value according to an internet article edited by a content editor. An advertisement server selects at least one of the advertisements according to the article characteristic value, a specialty characteristic value, and advertisement characteristic values of respective advertisements, wherein the specialty characteristic value is generated according to historical articles published by the client. The selected advertisement is integrated and published with the internet article.
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Shih Chia-Chun
Tsai Tse-Ming
Cheung Mary
Institute for Information Industry
Thomas / Kayden
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