Electrical computers and digital processing systems: multicomput – Computer-to-computer data modifying
Reexamination Certificate
2005-06-28
2011-11-29
Serrao, Ranodhi (Department: 2444)
Electrical computers and digital processing systems: multicomput
Computer-to-computer data modifying
C709S217000, C709S219000, C709S223000, C709S224000, C705S014680
Reexamination Certificate
active
08069267
ABSTRACT:
Advertisements are refreshed in an interface based on one or more parameters provided over a network. The parameters can be retrieved from a web service and implemented at a client device. Advertisement refreshing is performed independently of web page content loading. The parameters may include a time period and user action count and be configured differently for different markets, geographical areas, other customer groups, sections of an application or different advertisement types. One or more of the parameters may be adjusted at a back-end server and distributed to machines in the different customer groups, allowing an efficient and centralized mechanism for managing and updating advertisement refreshing.
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Genna John A.
Leung Thomas A.
Powers-Boyle Elizabeth I.
Schuller Megan M.
Hussain Farrukh
Microsoft Corporation
Serrao Ranodhi
Vierra Magen Marcus & DeNiro LLP
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