Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Operations research or analysis
Reexamination Certificate
2007-11-21
2010-11-09
Dixon, Thomas (Department: 3684)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Operations research or analysis
Reexamination Certificate
active
07831456
ABSTRACT:
A method for maximizing page yield in advertisement display to Web users includes tracking click activity associated with advertisements displayed to users through a hierarchal set of search results pages associated with a keyword; tracking bidding activity by advertisers related to the keyword and corresponding advertisements of the advertisements; applying at least one component model to the click or bidding activity as correlated with a particular search results page of the hierarchal set of search results pages via which the advertisements receiving the click activity are displayed, wherein the at least one component model generates a set of output values representative of the tracked click activity; and providing the output values to the at least one component model to iteratively optimize a number of advertisements displayed on the particular search results page via which at least some of the advertisements are displayed in response to a query for the keyword.
REFERENCES:
patent: 2002/0078191 (2002-06-01), Lorenz
patent: 2004/0133671 (2004-07-01), Taniguchi
patent: 2005/0144064 (2005-06-01), Calabria et al.
patent: 2005/0144068 (2005-06-01), Calabria et al.
patent: 2009/0024409 (2009-01-01), Steelberg et al.
Chaudhury Supratim Roy
Demir Ramazan
Jin Jiaqi
Tomak Kerem
Brinks Hofer Gilson & Lione
Dixon Thomas
Greene Nathan O.
Yahoo ! Inc.
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