Advertisement and tracking in a television apparatus

Interactive video distribution systems – Operator interface – To facilitate tuning or selection of video signal

Reexamination Certificate

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Details

C725S039000

Reexamination Certificate

active

07493640

ABSTRACT:
A system and a method is disclosed which allows both advertisement and program information to be shown on a channel banner, while user changes channel. In another embodiment, an “advertisement channel” is inserted into an active channel list (e.g., scan list), so that when a user is changing channel, a selected ad will be displayed. In yet another embodiment, a method for tracking and collating advertisement display activity in a video system supporting composite display of image data associated with different multimedia functions and advertisements is disclosed.

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