Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Advertisement
Reexamination Certificate
2005-08-11
2010-06-08
Tarae, C. M (Department: 3688)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
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Reexamination Certificate
active
07734502
ABSTRACT:
An ad server system takes into consideration information about a user who clicks on an ad in determining whether to charge the advertiser for the click event, and/or in determining an amount to charge the advertiser. In one embodiment, unless the user is recognized, the advertiser is not charged for the ad selection event. Thus, advertisers do not have to pay the ad placement provider when the users who click on their ads are not recognized. If the user is recognized, the ad server system may determine whether and/or how much to charge the advertiser based on information about the recognized user. This information may include, for example, whether the user has set up an account, whether a valid credit card is on file for the user, and/or other types of user information that can be used to hold fraudulent users accountable for their actions.
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SearchEngineWatch.com article titled “Lost Per Click: Search Advertising & Click Fraud,” by Jessie Stricchiola, dated Jul. 29, 2004.
Wall Street Journal article titled “In ‘Click Fraud,’ Web Outfits Have a Costly Problem,” by Kevin J. Delaney, dated Apr. 6, 2005.
“BlowSearch Launches Pay-Per-Click Search Engine Advertising Program; Company Introduces New Technologies in Effort to Compete with Google and Yahoo!,” dated Mar. 30, 2005, printed from www.newstarget.com/006131.html.
Bryar Colin M.
Yehoshua Tamar
A9.Com, Inc.
Dagnew Saba
Knobbe Martens Olson & Bear LLP
Tarae C. M
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