Active and passive personalization techniques

Details Active and passive personalization techniques Active and passive personalization techniques

2008-02-14

2011-12-20

Nguyen, Cao “Kevin” (Department: 2171)

Data processing: presentation processing of document, operator i

Operator interface

Computer supported collaborative work between plural users

C715S745000

Reexamination Certificate

active

08082511

ABSTRACT:
A method for personalizing content for a particular user in a computing system comprising a user interface configured to display content. The method comprises identifying a long term profile having one or more features in a feature set and a long term level of importance associated with each term in the feature set, identifying a short term profile having one or more features in the feature set and a short term level of importance associated with each term in the feature set, identifying input related to the display of the one or more content items on the user interface, and using the input to modify the short term level of importance and the long term level of importance associated with each term in the feature set to form a modified user interest set.

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