Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Advertisement
Reexamination Certificate
2005-06-28
2010-10-19
Janvier, Jean D. (Department: 3688)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Advertisement
C705S014400, C705S014500, C705S014510, C705S014520, C705S014530, C705S014540, C705S014550
Reexamination Certificate
active
07818208
ABSTRACT:
An on-line advertising system provides advertisements to users. At least one candidate advertisement is identified in response to an advertisement trigger. At least one key is identified relating to features of the candidate advertisement, the advertisement trigger, or a combination of the candidate advertisement and the advertisement trigger. Candidate advertisement performance is estimated based on historical data relating to the key.
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Google Inc.
Harrity & Harrity LLP
Janvier Jean D.
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