Accelerated and reproducible domain visitor targeting

Details Accelerated and reproducible domain visitor targeting Accelerated and reproducible domain visitor targeting

2007-04-05

2009-10-20

Jean Gilles, Jude J (Department: 2443)

Electrical computers and digital processing systems: multicomput

Computer network managing

Computer network monitoring

C709S203000, C709S204000, C709S245000, C709S238000, C709S225000, C707S793000, C707S793000, C707S793000, C455S067110

Reexamination Certificate

active

07606897

ABSTRACT:
A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.

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