A/B testing of a webpage

Details A/B testing of a webpage A/B testing of a webpage

2011-07-05

2011-07-05

Caldwell, Andrew (Department: 2445)

Electrical computers and digital processing systems: multicomput

Distributed data processing

Client/server

C709S219000, C705S014410, C705S014420, C705S014520, C715S744000, C715S745000, C715S962000

Reexamination Certificate

active

07975000

ABSTRACT:
Performing A/B testing of content of a webpage includes selecting one of at least two different versions of the webpage to be displayed to a user through an interactive user interface (e.g., a web browser) based on an identification code, such as an Internet Protocol address or tracker identifier supplied by a cookie, associated with the user.

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