Method and system for building a database and performing marketi

Image analysis – Histogram processing – For setting a threshold

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382 1, G06K 900

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active

053275080

ABSTRACT:
A method and system is disclosed for performing targeted marketing on infrequent shoppers. A check reader is provided for automatically reading the MICR code of a plurality of checks drawn on a plurality of different banking institutions. Circuitry detects the customer's checking account number in the MICR code of the checks. A terminal enters data relating to the customer's shopping habits. A database of the store's customers is created in response to the check reader, circuitry for detecting, and terminal. The selection is then made of a list of customers from the database who have not shopped at the store since a pre-selected date.

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patent: 4891503 (1990-01-01), Jewell
patent: 5201010 (1993-04-01), Deaton et al.

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