Method and system for building a database and performing marketi

Details Method and system for building a database and performing marketi Method and system for building a database and performing marketi

Filed on

1992-05-19

Date issued

1993-04-06

Examiner

Couso, Jose L.

Patent Class

Image analysis

SubClass

Histogram processing

SubSubClass

For setting a threshold

Other Related Categories

382 1, G06K 900

Type

Patent

Status

active

Patent number

052010104

Description

ABSTRACT:
A method and system is disclosed for performing targeted marketing on infrequent shoppers. A check reader is provided for automatically reading the MICR code of a plurality of checks drawn on a plurality of different banking institutions. Circuitry detects the customer's checking account number in the MICR code of the checks. A terminal enters data relating to the customer's shopping habits. A database of the store's customers is created in response to the check reader, circuitry for detecting, and terminal. The selection is then made of a list of customers from the database who have not shopped at the store since a preselected date.

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