Methods and apparatus for ordering advertisements based on...

Details Methods and apparatus for ordering advertisements based on... Methods and apparatus for ordering advertisements based on...

2010-07-06

2011-12-13

Champagne, Donald L (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C705S014430, C705S014730, C715S210000

Reexamination Certificate

active

08078494

ABSTRACT:
An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with the ad and/or a price parameter associated with the ad. The ad consumer may generate presentation information (e.g., a Web page) including advertisements and non-advertisement content (e.g., search results) by (i) accepting the non-advertisement content and advertisements, each of the advertisements including a score, and (ii) combining the non-advertisement content and the advertisements such that relative placements of the advertisements are based on their associated scores.

REFERENCES:
patent: 6269361 (2001-07-01), Davis et al.
patent: 6907566 (2005-06-01), McElfresh et al.
patent: 7778872 (2010-08-01), Kamangar et al.
Flycast: Kemp, Ted, “Flycast introduces cost-per-click ads”, DM News , p. 20(1), Dec. 13, 1999.

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