Interactive video distribution systems – Program – message – or commercial insertion or substitution – Insertion of local commercial or local program at headend or...
Reexamination Certificate
2008-02-01
2011-12-27
Bui, Kieu Oanh T (Department: 2425)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Insertion of local commercial or local program at headend or...
C725S032000, C725S034000, C725S035000, C725S042000, C725S046000
Reexamination Certificate
active
08087045
ABSTRACT:
Method and system for creating one or more advertising avail sections (subavails) and thereupon aggregating the subavails to form one or more groups of subavails. The advertisement opportunities (avails) may be divided into sections (subavails) with each section being directed at a particular target audience (group). The subavails are then aggregated into one or more groups of subavails so that the groups of subavails can be sold to the advertisers. The grouping of subavails is generally based on a correlation wherein the subavails are characterized based on one or more characteristics. The groups of subavails are formed based on one or more shared characteristics. The advertiser has an option to buy a group of subavails (rather than an avail in prior art), whereby the advertiser may reach a targeted group of an audience.
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Blasko John P.
Eldering Charles A.
Flickinger Gregory C.
Bui Kieu Oanh T
Carlineo, Spicer & Kee, LLC
Prime Research Alliance E, Inc.
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