Method for performing a market analysis

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Operations research or analysis

Reexamination Certificate

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Reexamination Certificate

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08086481

ABSTRACT:
A method for performing a market analysis may include collecting survey data, which may include evaluation data for desired outcomes, the desired outcomes consisting of attributes of one or more products or services. The desired outcome evaluation data may include importance and satisfaction data. Further, the survey data may include evaluation data for potential features. The potential features evaluation data may include desirability data indicative of the affinity survey participants have for potential features. The method may further include processing the collected survey data using a computer processor. The processing may include calculating, based on the importance and satisfaction data, opportunity scores for the individual desired outcomes. The processing may also include correlating potential features with desired outcomes. In addition, the processing may include ranking the potential features based on the collected desirability data and the calculated opportunity score.

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