Data processing: database and file management or data structures – Database and file access – Post processing of search results
Reexamination Certificate
2007-04-20
2010-11-30
Vital, Pierre M (Department: 2156)
Data processing: database and file management or data structures
Database and file access
Post processing of search results
C705S014540
Reexamination Certificate
active
07844605
ABSTRACT:
A method is described for augmenting sponsored search results in a search engine, which includes extracting attribute data from a plurality of natural searches for a search term linked to a plurality of uniform resource locators (URLs), analyzing the attribute data of one or more attributes for clickers and non-clickers to determine at least one greatest distinguishing factor between the clickers and non-clickers, and integrating the at least one greatest distinguishing factor into a matching algorithm used by the search engine to rank order and display a plurality of the most relevant ads corresponding to the plurality of URLs in response to a search for the term. The method may also integrate the at least one greatest distinguishing factor into a marketer algorithm to enable a marketer of a URL to strategically choose a search term, along with the at least one greatest distinguishing factor, on which to bid.
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Brinks Hofer Gilson & Lione
Greene Nathan O.
Nofal Christopher P
Vital Pierre M
Yahoo ! Inc.
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