Added-revenue off-site targeted internet advertising

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Advertisement

Reexamination Certificate

Rate now

  [ 0.00 ] – not rated yet Voters 0   Comments 0

Details

C705S014160, C705S026640

Reexamination Certificate

active

07822639

ABSTRACT:
A super-saturation method for information-media substantially relates to a three-body cooperation to direct information to an electronic media consumer (reader, surfer, viewer, listener, etc.). Embodiments of the present invention facilitate a first media body substantially offering out of context information placement using a second cooperating media body. A facilitator body preferably guarantees that a consumer of the second media is a known consumer of the first media. Accordingly, the second media body presents an out of context information placement. For example, an exclusive members-only Internet site “AAA” is oversubscribed with potential paying advertising content at $100 CPM. This exclusive site then offers unfulfilled advertisers an option to present their advertisements to certified “AAA” viewers, albeit on a non-AAA Internet site, for $50 CPM. The facilitator locates a certified AAA viewer at an Internet site “BBB” that normally charges $30 CPM. A facilitated contract(s) between AAA, BBB, and the facilitator divides a new revenue stream of $20 CPM between them—and each of the three bodies benefit.

REFERENCES:
patent: 5774170 (1998-06-01), Hite et al.
patent: 5790785 (1998-08-01), Klug et al.
patent: 5848396 (1998-12-01), Gerace
patent: 5857175 (1999-01-01), Day et al.
patent: 5933811 (1999-08-01), Angles et al.
patent: 5948061 (1999-09-01), Merriman et al.
patent: 5978013 (1999-11-01), Jones et al.
patent: 5991735 (1999-11-01), Gerace
patent: 5991740 (1999-11-01), Messer
patent: 5996007 (1999-11-01), Klug et al.
patent: 6055573 (2000-04-01), Gardenswartz et al.
patent: 6094657 (2000-07-01), Hailpern et al.
patent: 6189008 (2001-02-01), Easty et al.
patent: 6205432 (2001-03-01), Gabbard et al.
patent: 6216129 (2001-04-01), Eldering
patent: 6285987 (2001-09-01), Roth et al.
patent: 6360221 (2002-03-01), Gough et al.
patent: 6366298 (2002-04-01), Haitsuka et al.
patent: 6385592 (2002-05-01), Angles et al.
patent: 6415322 (2002-07-01), Jaye
patent: 6468084 (2002-10-01), MacMillan
patent: 6470383 (2002-10-01), Leshem et al.
patent: 6487538 (2002-11-01), Gupta et al.
patent: 6490587 (2002-12-01), Easty et al.
patent: 6519571 (2003-02-01), Guheen et al.
patent: 6564243 (2003-05-01), Yedidia et al.
patent: 6584492 (2003-06-01), Cezar et al.
patent: 6594691 (2003-07-01), McCollum et al.
patent: 6606745 (2003-08-01), Maggio
patent: 6609198 (2003-08-01), Wood et al.
patent: 6633850 (2003-10-01), Gabbard et al.
patent: 6668322 (2003-12-01), Wood et al.
patent: 6771290 (2004-08-01), Hoyle
patent: 6785659 (2004-08-01), Landsman et al.
patent: 6804659 (2004-10-01), Graham et al.
patent: 6832207 (2004-12-01), Shkedi
patent: 6832350 (2004-12-01), Bates et al.
patent: 6847992 (2005-01-01), Haitsuka et al.
patent: 6874023 (2005-03-01), Pennell et al.
patent: 6922701 (2005-07-01), Ananian et al.
patent: 6925440 (2005-08-01), Shkedi
patent: 6965868 (2005-11-01), Bednarek
patent: 6973436 (2005-12-01), Shkedi
patent: 7039935 (2006-05-01), Knudson et al.
patent: 7051351 (2006-05-01), Goldman et al.
patent: 7062535 (2006-06-01), Stark et al.
patent: 7069573 (2006-06-01), Brooks et al.
patent: 7072853 (2006-07-01), Shkedi
patent: 7092926 (2006-08-01), Cerrato
patent: 7130807 (2006-10-01), Mikurak
patent: 7181438 (2007-02-01), Szabo
patent: 7194754 (2007-03-01), Tomsen et al.
patent: 7206848 (2007-04-01), Zara et al.
patent: 7308426 (2007-12-01), Pitroda
patent: 2001/0025255 (2001-09-01), Gaudian
patent: 2001/0034646 (2001-10-01), Hoyt et al.
patent: 2001/0034651 (2001-10-01), Marks et al.
patent: 2001/0039515 (2001-11-01), Mayadas
patent: 2001/0041566 (2001-11-01), Xanthos et al.
patent: 2001/0047297 (2001-11-01), Wen
patent: 2001/0049701 (2001-12-01), Howerton, III et al.
patent: 2001/0054001 (2001-12-01), Robinson
patent: 2001/0054004 (2001-12-01), Powers
patent: 2002/0007335 (2002-01-01), Millard et al.
patent: 2002/0032608 (2002-03-01), Kanter
patent: 2002/0049770 (2002-04-01), Mayadas
patent: 2002/0052925 (2002-05-01), Kim et al.
patent: 2002/0059602 (2002-05-01), Macrae et al.
patent: 2002/0069105 (2002-06-01), do Rosario Botelho et al.
patent: 2002/0072971 (2002-06-01), DeBusk et al.
patent: 2002/0082910 (2002-06-01), Kontogouris
patent: 2002/0082923 (2002-06-01), Merriman et al.
patent: 2002/0124098 (2002-09-01), Shaw
patent: 2002/0133412 (2002-09-01), Oliver et al.
patent: 2003/0028451 (2003-02-01), Ananian
patent: 2003/0061211 (2003-03-01), Shultz et al.
patent: 2003/0110497 (2003-06-01), Yassin et al.
patent: 2003/0126597 (2003-07-01), Darby et al.
patent: 2003/0145323 (2003-07-01), Hendricks et al.
patent: 2003/0208756 (2003-11-01), Macrae et al.
patent: 2003/0208758 (2003-11-01), Schein et al.
patent: 2004/0010546 (2004-01-01), Klug et al.
patent: 2005/0091111 (2005-04-01), Green et al.
patent: 2007/0050478 (2007-03-01), Hickman et al.
patent: WO 98/34189 (1998-08-01), None
patent: WO 00/16529 (2000-03-01), None
patent: WO 00/54201 (2000-03-01), None
patent: WO0016529 (2000-03-01), None
patent: WO 01/15405 (2001-03-01), None
Adshare Concepts (www.newshare.com, 1996, as per Archive.org).
Adshare Concepts (www.newshare.com, 1996, as per Achive.org).
In re Doubleclick Inc. Privacy Litigation; Opinion and Order, SDNY, 154 F. Supp. 2d 497, Filed Mar. 29, 2001.
Broussard, Gerard; “How Advertising Frequency Can Work to Build Online Advertising Effectiveness”; International Journal of Market Research; Winter, 2000.
Winn, Jane Kaufman; Wrathall, James R.; “Who Owns the Customer? The Emerging Law of Commercial Transactions in Electronic Customer Data”; Business Lawyer; Nov. 2000.
Hunt, J. Timothy; “Moving Target . . . ”; Financial Post; p. 48; Oct. 1, 2000.
Duberman, Josh; Beaudet, Michael; “Privacy Perspectives for Online Searchers (Internet/Web/Online Service Information)”; Searcher; Jul. 2000.
Cartwright, David; “Learn More About Who Uses Your Site”; Internet Magazine; p. 145; Jun. 2000.
“Cookies Misfortune?”; Yorkshire Post; Apr. 5, 2000.
Homer, Steve; “We know where you live”; Independent; Mar. 6, 2000.
Reimers, Barbara DePoma; “Getting Personal—Advanced Analytics Can Help E-businesses Land Customers”; InformationWeek; Jan. 3, 2000.
Excite@Home Announces TrueMatch Charter Advertising Program; press release, Nov. 1, 1999.
Smolova, Klara; “Unlocking the Ad Power of the Web”; Prague Tribune; May 27, 1999.
Aho Williamson, Debra; “Program Rewards Frequent Visitors: Sportsline USA Develops Way to Create Loyalty and Grow Database”; Advertising Age, p. 50; May 17, 1999.
“Ad Agencies Play with Internet Strategies”; Frohlinger's Marketing Report, vol. 12, No. 8; Apr. 26, 1999.
24/7 Real Media Inc.—TFSM, Form S-1/A, filed Apr. 14, 1999.
“NetGravity Announces New Internet Marketing Service for Advertising Agencies; Secures Top Ad Spenders as Initial Customers”; PR Newswire; Jan. 25, 1999.
Langheinrich et al.; “Unintrusive Customization Techniques for Web Advertising”; Computer Networks; pp. 1259-1272; 1999.
“MatchLogic Launches Intelligent Targeting Service”, internetnews.com; Oct. 7, 1998. (www.clicz.com
ews/article.php/12001).
Chang et al.; “‘Goodies’ in Exchange for Consumer Information on the Internet: The Economics and Issues”; in “Internet and the Digital Economy Track”; Proc. 31stAnnual Hawaii Int'l. Conference on System Sciences; vol. IV; 1998.
“Online Marketers Continue to Milk Cookies Despite Resistance from Privacy Advocates”; Interactive PR, vol. 3, No. 5, Mar. 10, 1997.
Engage Technologies, Inc.; Form S-1A; filed with SEC; pp. 36-50; Jul. 19, 1999.
Battelle, John; “The Search—How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”; pp. 167-171; 2005.

LandOfFree

Say what you really think

Search LandOfFree.com for the USA inventors and patents. Rate them and share your experience with other people.

Rating

Added-revenue off-site targeted internet advertising does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Added-revenue off-site targeted internet advertising, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Added-revenue off-site targeted internet advertising will most certainly appreciate the feedback.

Rate now

     

Profile ID: LFUS-PAI-O-4200810

  Search
All data on this website is collected from public sources. Our data reflects the most accurate information available at the time of publication.