Enforcing advertisement playback for downloaded media content

Details Enforcing advertisement playback for downloaded media content Enforcing advertisement playback for downloaded media content

2006-06-14

2010-11-16

Zand, Kambiz (Department: 2434)

Information security

Prevention of unauthorized use of data including prevention...

Access control

Reexamination Certificate

active

07836511

ABSTRACT:
Enforcing rendering advertisements and other predetermined media content in connection with playback of downloaded selected media content. Playback of selected media content is made conditional on acquisition of a playback token that is generated in response to playback of the predetermined content. The playback token may be implemented as a digital rights management (DRM) license acquired in response to playback of the predetermined content. Another aspect involves a content insertion engine for inserting ads or other predetermined content into the playback of downloaded content.

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