Registers – Systems controlled by data bearing records – Credit or identification card systems
Reexamination Certificate
2007-06-08
2010-12-28
Hess, Daniel A (Department: 2876)
Registers
Systems controlled by data bearing records
Credit or identification card systems
C705S014100
Reexamination Certificate
active
07857210
ABSTRACT:
The present invention is a method, system and computer program whereby a loyalty program may be linked to one or more card issuers and the corresponding cardholders may be added as members. The loyalty program may also be connected to systems associated with the card issuers and one or more associated merchant acquirers. The system may be operable to enable the creation, implementation and management of one or more loyalty programs that provide benefits to members based upon transactions between the members and one or more merchants associated with the system. The merchants may be permitted to establish rules for the accrual and processing of benefits from the merchants to cardholders based upon the transactions. The present invention may further provide a method for increasing transactions within a loyalty system, and for card issuers and merchants to share the risk and costs associated with directing loyalty programs to cardholders.
REFERENCES:
patent: 2003/0158818 (2003-08-01), George et al.
patent: 2006/0253320 (2006-11-01), Heywood
Archinuk Mark Marcel
Mackay Ronald James
Tietzen Terrance Patrick
Yamamoto Timothy Makoto
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