Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household
Reexamination Certificate
2002-10-18
2009-11-24
Miller, John W (Department: 2421)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Specific to individual user or household
C725S022000
Reexamination Certificate
active
07624409
ABSTRACT:
A method for confirming and reporting on fulfilled and unfulfilled advertising orders includes assigning unique identifiers to a plurality of commercial advertisements, recording information regarding the plurality of commercial advertisements and the respective unique identifiers in a computer database, receiving electronic detections of a plurality of actual market-broadcast instances of a commercial advertisement from a plurality of broadcast markets, recording information regarding the detections in a computer database, associating related ones of the plurality of actual market-broadcast instances of the commercial advertisement in a computer database, the related ones of the actual market-broadcast instances being from a plurality of broadcast markets and being related to a common featured program broadcast in the plurality of broadcast markets, recording information regarding a plurality of multi-market broadcast orders of commercial advertisements in a computer database, and associating the associated related actual market-broadcast instances of the commercial advertisement with a related multi-market broadcast order for the commercial advertisement in a computer database, the multi-market broadcast order comprising the plurality of broadcast markets.
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Hanley Flight & Zimmerman LLC
Miller John W
Montoya Oschta
The Nielsen Company (US), LLC
LandOfFree
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