System and method for automatically assigning an extension...

Details System and method for automatically assigning an extension... System and method for automatically assigning an extension...

2005-12-02

2009-06-30

Tieu, Binh K (Department: 2614)

Telephonic communications

With usage measurement

Call charge metering or monitoring

C705S014270, C705S040000

Reexamination Certificate

active

07555106

ABSTRACT:
A system and method for automatically dynamically creating an extension number associated to an assigned telephone number to enable precise, efficient and scalable tracking of the origin of a telephone call from a prospect to an advertiser within a voice communication-based performance advertising multi-advertisement, multi-publisher framework. The present invention remedies the shortcomings of the prior art by generating the extension number dynamically and automatically based on an algorithm that defines an advertiser account, individual advertisement and the publisher, thereby allowing a most efficient and scalable method for tracking calls in such a framework. This current invention can be utilized to bring the number of necessary assigned telephone numbers for a system containing 100 advertisers with 99 advertisements each, published by 99 different publishers from the 980,100 required in the old system to just 100 telephone numbers. And this efficiency is exponentially realized.

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