Rendering advertisements with documents having one or more...

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2003-06-30

2008-03-18

Mofiz, Apu (Department: 2161)

Data processing: database and file management or data structures

Database design

Data structure types

C707S793000, C707S793000, C707S793000

Reexamination Certificate

active

07346606

ABSTRACT:
Ambiguities with respect to a user topic interest may be resolved so that useful topic-relevant ads can be presented. Such ambiguities may be resolved by monitoring user behavior, determining a user topic interest (e.g., from a plurality of different candidate topics) based on the monitored behavior, and serving ads relevant to the determined user topic interest.

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