Normalized rotation on a website of display items

Details Normalized rotation on a website of display items Normalized rotation on a website of display items

2006-12-19

2006-12-19

Hong, Stephen (Department: 2178)

Data processing: presentation processing of document, operator i

Presentation processing of document

Layout

C715S252000, C715S252000, C715S252000, C705S014270

Reexamination Certificate

active

07152202

ABSTRACT:
A method for balancing the allocation of available display slots on a Web page among a plurality of different sources of display items comprises (a) defining for each source a set of candidate items to be displayed, (b) selecting items from a pool of all candidate sets, in a manner that normalizes the probability that the items of any one candidate set will be selected in relation to the items of the other candidate sets, and (c) inserting the selected items into the available display slots of the Web page.

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BannerServer.com, Banner Server Solutions, version 3.4, Jun. 21, 2000, http://web.archive.org/web/20000621124729/http://www.Bannerserver.com.

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