System and method for the presentation of advertisements

Details System and method for the presentation of advertisements System and method for the presentation of advertisements

2006-08-08

2006-08-08

Duran, Arthur (Department: 3622)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

07089195

ABSTRACT:
A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser's web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given.

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Go2Net and SmartAge.com Simplify Online Ad Buying for 750,000 Businesses on HyperMart, PR Newswire, Dec. 2, 1999, pp. 1-3.

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