System and method for influencing a position on a search...

Details System and method for influencing a position on a search... System and method for influencing a position on a search...

2006-09-19

2006-09-19

Gaffin, Jeffrey (Department: 2168)

Data processing: database and file management or data structures

Database design

Data structure types

C705S037000

Reexamination Certificate

active

07110993

ABSTRACT:
A method for providing a search result list. The method includes receiving a search request from a searcher. In a database of search listings in which each search listing is associated with an advertiser and includes at least one search term and a bid amount by the advertiser, search listings generating a match with the search request are identified. A predetermined number of identified search listings are selected according to bid amount for display to the searcher. The identified search listings are arranged for display in a random order as the search result list. The search result list is then communicated to the searcher.

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www.superkeywords.net (pay per click keywords).
http://www.content.overture.com/d/AUm/ac/ba/dtcfaq—am.jhtml, Jul. 14, 2004, see Wayback Machine.

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