System and method for broadcasting advertisements

Interactive video distribution systems – System for awarding coupon – token – or credit

Reexamination Certificate

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C725S022000, C705S014270

Reexamination Certificate

active

06961953

ABSTRACT:
A broadcast system provides consumers with inducement to consume portions in which they may not have an active interest, such as commercials. To dissuade consumers from leaving the vicinity of the broadcast receiver or from switching to other broadcasts while a first broadcast airs such a portion, the first broadcast is augmented by a second content entity calculated to be of interest to the consumer. Interaction is required of the consumer in order for him to receive the second content entity, which necessitates his presence and attention.

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patent: 5594493 (1997-01-01), Nemirofsky
patent: 5603078 (1997-02-01), Henderson et al.
patent: 5671267 (1997-09-01), August et al.
patent: 6057872 (2000-05-01), Candelore
patent: 6223348 (2001-04-01), Hayes et al.
patent: 6529878 (2003-03-01), De Rafael et al.
patent: 6658389 (2003-12-01), Alpdemir
patent: WO 00/45599 (2000-08-01), None
European Office Action dated Aug. 26, 2004 in European Application No. 01 974 593.4, pp. 1-5.
EPO Communication dated Dec. 18, 2003 issued for European Patent Application 01 974 593.4-1525.

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