Variable margin pricing system

Details Variable margin pricing system Variable margin pricing system

1995-02-28

1998-10-13

Hayes, Gail O.

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

705 14, G06F15100

Patent

active

058227369

ABSTRACT:
A variable margin pricing system and method that generates retail prices based on customer price sensitivity. Products are grouped into pools from a first pool for most price sensitive products to a last pool for least price sensitive products. A logical relationship between margins and the customer price sensitivity is determined for the products. Based on this logical relationship and each product's pool assignment, the system and method calculate each product's margin and corresponding retail price. The method is also used to generate retail price labels having retail prices based on customer price sensitivity for the products to which the labels are to be affixed or located proximate.

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