Architecture for mobile advertising with location

Telecommunications – Radiotelephone system – Zoned or cellular telephone system

Reexamination Certificate

Rate now

  [ 0.00 ] – not rated yet Voters 0   Comments 0

Details

C455S404200, C455S422100, C455S414100, C342S357490

Reexamination Certificate

active

08010134

ABSTRACT:
Systems and methods are provided for mobile device advertising. The system includes a mobile device, a content provider, and an advertisement provider. A plurality of location fix technologies is executed to determine a plurality of location fixes for the mobile device, and the plurality of location fixes is stored in the mobile device. A location request is received for the mobile device, the plurality of stored location fixes is retrieved from the mobile device, and the plurality of stored location fixes is sent to the content provider. The content provider receives the plurality of location fixes for the mobile device from the mobile device, forwards the plurality of location fixes to the advertisement provider, and transmits content to the mobile device. The advertisement provider selects an advertisement based on location fixes, and transmits the advertisement to the mobile device.

REFERENCES:
patent: 6249252 (2001-06-01), Dupray
patent: 6405044 (2002-06-01), Smith et al.
patent: 6449486 (2002-09-01), Rao
patent: 6505046 (2003-01-01), Baker
patent: 6760582 (2004-07-01), Gaal
patent: 6801778 (2004-10-01), Koorapaty et al.
patent: 6961367 (2005-11-01), Simic et al.
patent: 7092722 (2006-08-01), Oh et al.
patent: 7343317 (2008-03-01), Jokinen et al.
patent: 7376430 (2008-05-01), Matsuda
patent: 7400884 (2008-07-01), Fok et al.
patent: 7945271 (2011-05-01), Barnes et al.
patent: 2002/0086680 (2002-07-01), Hunzinger
patent: 2003/0008668 (2003-01-01), Perez-Breva et al.
patent: 2003/0065805 (2003-04-01), Barnes, Jr.
patent: 2004/0140361 (2004-07-01), Paul et al.
patent: 2004/0198386 (2004-10-01), Dupray
patent: 2004/0243519 (2004-12-01), Perttila et al.
patent: 2005/0192024 (2005-09-01), Sheynblat
patent: 2006/0089153 (2006-04-01), Sheynblat
patent: 2006/0178932 (2006-08-01), Lang
patent: 2007/0161380 (2007-07-01), Fok et al.
patent: 2008/0010114 (2008-01-01), Head
patent: 2008/0119206 (2008-05-01), Shalmon et al.
patent: 2008112401 (2008-09-01), None
Lightningcast, Inc., “Lightningcast Mobile Video Advertising Solution,” May 2, 2005, 14 pgs.
International Searching Authority, International Search Report and the Written Opinion of the International Searching Authority dated Jun. 5, 2008, International Application Serial No. PCT/US08/54657, international filing date Feb. 22, 2008.
Foreign Communication From a Related Counterpart Application—International Preliminary Report on Patentability, PCT/CN2008/054657, Sep. 24, 2008, 6 pages.
Barnes, James D., et al., “Location Inference Using Radio Frequency Fingerprinting,” U.S. Appl. No. 11/779,900, filed Jul. 19, 2007.
Barnes, James D., et al., “Coupon Validation Using Radio Frequency Fingerprinting,” U.S. Appl. No. 11/779,045, filed Jul. 17, 2007.
Izdepski, Erich J., et al., et al., “System and Method for Mobile Device Self-Location,” U.S. Appl. No. 12/543,451, filed Aug. 18, 2009.
Oh, Dae-Sik, et al., et al., et al., “Mobile-Implemented Method and System for Performing a Handoff Based on Mobile Station Location,” U.S. Appl. No. 10/784,612, filed Feb. 23, 2004.
Office Action dated Jan. 7, 2010, U.S. Appl. No. 11/779,045, filed Jul. 17, 2007, 23 pages.
Office Action dated Jun. 25, 2010, U.S. Appl. No. 11/779,900, filed Jul. 19, 2007, 22 pages.
Final Office Action dated Jul. 8, 2010, U.S. Appl. No. 11/779,045, filed Jul. 17, 2007, 30 pages.
Advisory Action dated Oct. 5, 2010, U.S. Appl. No. 11/779,045, filed Jul. 17, 2007.
Notice of Allowance dated Dec. 10, 2010; U.S. Appl. No. 11/779,900, filed Jul. 19, 2007.
Supplemental Notice of Allowance dated Feb. 17, 2011; U.S. Appl. No. 11/779,900, filed Jul. 19, 2007.

LandOfFree

Say what you really think

Search LandOfFree.com for the USA inventors and patents. Rate them and share your experience with other people.

Rating

Architecture for mobile advertising with location does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Architecture for mobile advertising with location, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Architecture for mobile advertising with location will most certainly appreciate the feedback.

Rate now

     

Profile ID: LFUS-PAI-O-2710355

  Search
All data on this website is collected from public sources. Our data reflects the most accurate information available at the time of publication.