Opportunity index for identifying a user's unmet needs

Details Opportunity index for identifying a user's unmet needs Opportunity index for identifying a user's unmet needs

2011-08-02

2011-08-02

Sheikh, Asfand (Department: 3627)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Electronic shopping

C705S007110

Reexamination Certificate

active

07991648

ABSTRACT:
An importance rating for a survey question is received from a respondent, wherein the survey question is associated with a product feature. A satisfaction rating for the survey question is received from the respondent. An opportunity index is computed for the survey question based on the importance rating and the satisfaction rating, wherein the opportunity index indicates respondent needs which are important to the respondent and not currently satisfied by the product feature. The opportunity index is then output.

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