Methods and apparatus for marketing profiling while...

Details Methods and apparatus for marketing profiling while... Methods and apparatus for marketing profiling while...

2011-07-19

2011-07-19

Smith, Jeffrey A (Department: 3625)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Electronic shopping

Reexamination Certificate

active

07983961

ABSTRACT:
Techniques are described for collecting user descriptive data as a user employs a client device, such as a personal computer, laptop, PDA, or the like. The data is evaluated and a profile code is assigned based upon the evaluation. This profile code is selected from a domain of profile codes established so that useful markets for targeted advertising are identified by the profile codes, but the profile codes are not so specific that the user's privacy is unduly threatened.

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