Click fraud prevention system and method

Details Click fraud prevention system and method Click fraud prevention system and method

2011-03-29

2011-03-29

Lu, Kuen S (Department: 2163)

Data processing: database and file management or data structures

Database and file access

Search engines

C707S771000

Reexamination Certificate

active

07917491

ABSTRACT:
A click fraud prevention system and method that analyzes click patterns across multiple search engines and integrates with a website advertising management system that manages advertisements and bids across multiple search engines.

REFERENCES:
patent: 7085741 (2006-08-01), Lao et al.
patent: 7124111 (2006-10-01), Jemella et al.
patent: 7698217 (2010-04-01), Phillips et al.
patent: 2003/0028529 (2003-02-01), Cheung et al.
patent: 2003/0187759 (2003-10-01), Arthus et al.
patent: 2003/0216930 (2003-11-01), Dunham et al.
patent: 2004/0153365 (2004-08-01), Schneider et al.
patent: 2004/0158528 (2004-08-01), Zuili
patent: 2004/0190448 (2004-09-01), Fishteyn et al.
patent: 2005/0108159 (2005-05-01), Gravett et al.
patent: 2005/0125347 (2005-06-01), Akialis et al.
patent: 2005/0144067 (2005-06-01), Farahat et al.
patent: 2005/0154665 (2005-07-01), Kerr
patent: 2005/0209874 (2005-09-01), Rossini
patent: 2006/0053076 (2006-03-01), Kremen
patent: 2006/0161553 (2006-07-01), Woo
patent: 2007/0011078 (2007-01-01), Jain et al.
patent: 2007/0073579 (2007-03-01), Immorlica et al.
patent: 2007/0094072 (2007-04-01), Vidals et al.
patent: 2007/0129999 (2007-06-01), Zhou et al.
“How to Depend Your Website Against Click Fraud”, Michael Bloch and Dmitri Eroshenko, Clicklab and Michael Bloch, 2004.
Clickdefense.com website, Fort Collins, CO, Retrieved on Jan. 7, 2006 from the Internet (http://www.clickdefense.com/click—fraud.html), 2 pages.
Clickdetective.com website, Scottsdale, AZ. Retrieved on Jan. 7, 2006 from the Internet (http://www.clickdetective.com/), 2 pages.
Clickfacts.com website, Brookline, MA. Retrieved on Jan. 7, 2006 from the Internet (http://www.clickfacts.com/), 1 page.
Clicklab.com website, McLean, VA. Retrieved on Jan. 7, 2006 from the Internet (http://www.clicklab.com/solutions/click-fraud-detection/software-technology.html), 2 pages.
Clickrisk.com website, Toronto, ON, Canada. Retrieved on Jan. 7, 2006 from the Internet (http://www.clickrisk.com/services/detection/), 2 pages.
Hitslink.com website, Net Applications, Aliso Viejo, CA. Retrieved on Jan. 7, 2006 from the Internet (http://www.hitslink.com/), 3 pages.
Ppctrax.com website, Chandler, AZ. retrieved on Jan. 7, 2006 from the Internet (http://www.pptrax.com/index.php?id=16), 2 pages.
Visitlab.com website, Rockledge, FL. Retrieved on Jan. 7, 2006 from the Internet (http://www.visitlab.com/help/demo.html?Demo=GettingStarted), 1 page.
Whosclickingwho.com website, Santa Clara, CA. Retrieved on Jan. 7, 2006 from the Internet (http://www.whosclickingwho.com/auditor.html), 4 pages.
Delaney, Kevin J., “Web Startup Vie To Detect ‘Click Fraud’”, The Wall Street Journal Startup Journal, Jun. 10, 2005, Dow Jones & Company Inc., Princeton, NJ (retrieved from the Internet (http://startup.wsj.com/ecommerce/ecommerce/20050610-delaney.html) on Jan. 5, 2006, 3 pages).
Mann, Charles C., “How Click Fraud Could Swallow the Internet,” Wired Magazine, The Condé Nast Publications Inc., New York, NY (retrieved from the Internet (http://www.wired.com/wired/archive/14.01/fraud—pr.html) on Jan. 7, 2006, 5 pages).
“Click Fraud,” Wikipedia.org website, Wikimedia Foundation, St. Petersburg, FL. Retrieved on Jan. 5, 2006 from the Internet (http://en.wikipedia.org/wiki/Click—fraud), 4 pages.

Affiliated with

Also associated with

Rating

Click fraud prevention system and method does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Click fraud prevention system and method, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Click fraud prevention system and method will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-2700924