Method and system for simultaneous data collection and...

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Reexamination Certificate

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Reexamination Certificate

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08005711

ABSTRACT:
A display system and method for collecting respondent ratings of a concept on multiple attributes simultaneously, and using the same display mechanism for analysis of collected multi-attribute data. A graphical user interface presents concepts and instructions of a researcher and enables a respondent to evaluate each concept along two attributes simultaneously by positioning the concept on a surface having two degrees of freedom, one degree of freedom for each attribute. The simultaneous evaluation enables the respondent to consider interdependent relationships between the attributes. A graphical analysis interface allows the researcher to control display parameters and segment the collected data by respondent characteristics. Using the same display mechanism for collection and analysis enables analysis of data collected using legacy techniques.

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