Advertising floor mat

Details Advertising floor mat Advertising floor mat

1998-07-29

2001-06-26

Silbermann, Joanne (Department: 3628)

Card, picture, or sign exhibiting

Signs

Magnetic attaching feature

C052SDIG001

Reexamination Certificate

active

06250001

ABSTRACT:

BACKGROUND OF THE INVENTION
1. Field of the Invention
The invention relates to the use of an advertising medium removably coupled to a floor mat.
2. Description of the Prior Art
Standard carpet and rubber type entryway mats are used widely in many types of retail stores and commercial buildings. Their main purpose is to provide a means to wipe shoes on upon entering a building from the outside. In some cases, these mats are embossed with a permanent message
ame or logo of the establishment where they are used. The current standard floor mats generally range in a size of 2 ft×3 ft, up to 5 ft by 7 ft. They can be rolled up, moved and located easily to other locations, and can be cleaned using automatic mat cleaning equipment.
Up until now the use of these type of mats has been limited in their ability to convey a message to the public that crosses over or near them. The concept of advertising on the floor and its effectiveness in increasing sales is widely accepted as an enhancement to a retail store. There currently exist in the market place products that can be installed into a floor that will allow promotion of specialize advertising type messages. Most of these products offer the features of being located in specific locations within the store and are easily able to change the advertising message. Again, this type of current advertising type apparatuses are installed into the existing floor and become a apart of the floor surface. Although these products work well in some applications, they do require removal of the existing floor pieces. In some retail stores and floor type, this type of in the floor installation creates added expense and concern to the owner of the store. A ceramic (quarry) type floor construction is one type of floor material that creates problems to a permanent installation features.
U.S. Pat. Nos. 5,167,087; 5,303,493; 5,353,535; 5,363,579; and 5,524,373 disclose prior art floor type advertising apparatuses.
SUMMARY OF THE INVENTION
It is an object of the invention to provide a unique advertising apparatus comprising an advertising medium removably coupled to a floor mat.
The floor mat comprises a base with an upper side. The upper side comprises a portion which surrounds an area free from fibers defining a cavity. A thin lower holding layer is coupled to the fiber free area in the cavity. A thin upper holding layer is located in the cavity with a thin transparent layer coupled to the upper side of the upper holding layer. The transparent layer and the upper holding layer are movable relative to the lower holding layer for displaying different advertisements below the transparent layer for viewing from above the apparatus. The advertising material may comprise a separate removable layer or an advertisement layer coupled to the underside of the transparent layer.
The floor mat may comprises surrounding fibers defining the cavity or a solid surrounding portion defining the cavity.
The two holding layers may comprise magnetic material respectively, magnetic material and iron respectively, or hook and loop fasteners respectively such that the two holding layers are removably held together.
In other embodiments, adhesive material or other type of fasteners are employed for removably coupling said transparent layer to the base of the mat in the cavity.


REFERENCES:
patent: 3930084 (1975-12-01), Shields
patent: 4292352 (1981-09-01), Singer
patent: 4415620 (1983-11-01), Yamazaki et al.
patent: 5167087 (1992-12-01), Plumly
patent: 5533288 (1996-07-01), Lambert
patent: 2847590 (1980-05-01), None

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