Method and apparatus for recording results of marketing activity

Details Method and apparatus for recording results of marketing activity Method and apparatus for recording results of marketing activity

1994-06-03

1998-02-24

Hayes, Gail O.

395235, 395236, 395613, 395615, G06F 1760, G06F 1740

Patent

active

057218315

ABSTRACT:
The invention concerns a graphical user interface for a bank's customer database. The interface allows a user to choose from several pre-defined operations upon the database, and eliminates the need for the user to use a command-line format to execute the operations.
The invention allows the user to divide the database into demographic segments, and to perform computations upon the segments, as well as to export results of the computations to files, and to other programs.

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